Cookie Consent by Free Privacy Policy website Own Retail strategy: Mercedes-Benz Commercial Vehicle Center in Haan opened
aprile 05, 2023 - Mercedes-Benz Trucks

Own Retail strategy: Mercedes-Benz Commercial Vehicle Center in Haan opened

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  • Mercedes-Benz Commercial Vehicle Center in #haan as an important component of the Own Retail strategy (Group-owned sales locations) of Mercedes-Benz Trucks
  • Sales base for Mercedes-Benz and FUSO trucks; service and after-sales also for commercial van customers as well as Mercedes-Benz and Setra omnibus customers (OmniPlus service brand)
  • State-of-the-art workstations for service on battery-electric trucks, buses and vans
  • Location with "one stop strategy" to ensure customer vehicles spend as much time as possible in operation, as little time as necessary at a standstill
  • Stina Fagerman, Head of Marketing, Sales and Services at #mercedesbenztrucks: "Consistent customer orientation is crucial to the success of #mercedesbenztrucks. Our Own Retail plays a central role in this. That's why I'm very pleased that our currently most modern Own Retail location in Europe will be up and running in #haan from April."

Leinfelden-Echterdingen / #haan - Company-owned sales and service locations (Own Retail) are an important part of Mercedes-Benz Trucks' sales strategy in Europe. To strengthen the sales network in western Germany, the Mercedes-Benz Commercial Vehicle Center in #haan - located between Wuppertal, Düsseldorf and Leverkusen - was opened last Friday after a construction period of one and a half years. From now on, around 70 employees will be looking after the needs of commercial vehicle customers in the region.

Stina Fagerman, Head of Marketing, Sales and Services at #mercedesbenztrucks: "Consistent customer orientation is crucial to the success of #mercedesbenztrucks. Our Own Retail plays a central role in this. That's why I'm very pleased that our currently most modern European Own Retail location will be up and running in #haan from April."

Fagerman continues, "In Germany, another location is also currently being built in Stuttgart, which is scheduled for completion this year. In Europe, new operations are also opening in four other countries this year. This is a very dynamic development, as it means we are currently commissioning a new site every two to three months."

State-of-the-art technology workplaces on 6,200 square meters

With light-flooded rooms and the latest technology, the Commercial Vehicle Center in #haan has been built to the latest standards as a sales base for Mercedes-Benz and FUSO trucks on a good 40,000 square meters of land and with around 6,200 square meters of usable space. The location will also function as a rental base for CharterWay vehicles. In service and after-sales, the target group also includes commercial van customers as well as Mercedes-Benz and Setra bus customers (service brand OmniPlus).

Stefan Heinz, Head of Own Retail Germany: "With the new building, Daimler #truck is making a well-targeted investment in the further development of the Group's own sales network. The new location in #haan offers individual and comprehensive support for our customers in the region. Of course, when we built the new Commercial Vehicle Center, we also thought about the future and set up high-voltage workstations where battery-electric models such as the Mercedes-Benz eActros and eEconic trucks and the FUSO eCanter can be serviced. We have also already prepared workstations for servicing future hydrogen-powered vehicles."

Another innovation in #haan is a state-of-the-art workstation for working on the roofs of buses - this is particularly relevant for the electric Mercedes-Benz eCitaro city bus, as it carries its batteries on the roof. Naturally, electric charging stations have also been planned at the site. In addition to four charging columns with a maximum of 300 kW DC current (high-power charger) for charging electric trucks and buses, several AC charging stations will also be available for vans and passenger cars.

Thanks to fast and comprehensive service and an above-average stock of more than 10,000 Mercedes-Benz genuine parts, the fleets of commercial vehicle customers can spend as much time as possible in operation, and as little time as necessary at a standstill. By using a 24-hour emergency service, customers in the region are also kept mobile around the clock in the event of a breakdown. In keeping with a "one-stop strategy", the #haan site - in addition to offering trailer repairs - also has a Dekra test center and a car wash for trucks and buses operated by a service provider.

The site's location directly on the A46, Haan-East junction, provides optimum access to the existing infrastructure - also for long-distance traffic.

Sustainability at the site

The new location was built using a construction method that ensures a supply largely from renewable energies. In addition to a biological water treatment plant, a large-scale photovoltaic system will be installed on the roof in the future.

The Own Retail network in Europe

The company currently employs a total of around 2,000 people at around 20 Own Retail locations in Germany. In the rest of Europe, there are twelve more Own Retail locations in Portugal, Spain, France, Italy, Poland and the Czech Republic with a total of around 800 employees.

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